An Idea Inspired from a trip to the Startup Nation, Israel
Everead is the project deliverable in a Marketing Planning course. The idea Everead was formed in my trip to Israel where I visited the startup Wibbitz. Working with a team of energetic students from Marketing and Global Business majors, we presented ourselves as the founders of Everead in this simulation project. Yet, we made an effort to develop a sound and comprehensive business and marketing plan. This project is worth sharing as I wish I could have this service provided in real life.
Everead makes news into videos
Everead wants to connect people and information, and provide a new way to consume information and to achieving our mission, information delivered by technology, interest magnified by people
It is a mobile application that can automatically create beautiful video summaries out of text articles. We are using advanced test analysis and smart algorithms to transform text-based articles into short videos optimized for a mobile screen.
We have employed a powerful and intellectual searching engine to scratch pictures sources and video. Everead can find out the main point of a news article and statistics data and concert the min to beautiful charts and info graphs. With this audio-visual experiences, Everead saves you a lot of energy and time from reading just pure text
Everead has three unique features which out-perform our competitors.
First, for the news publishers, we hope we can empower. What does it mean? It means we hope we can provide a platform that them to deliver the news and everyone will have more exposure to their news content.
Secondly, Everead digs deeper for the readers. They can find their news and fetch the information more conveniently. Those who need to learn the world quickly but have limited time, e.g. people working in Central, having long-working hours, etc. Individuals who used to love reading news but get bored of the intensive texts would love Everead.
Thirdly, it is real and long lasting. News videos are assets which can be stored, re-shared and modified, forming sustainable revenue model.
So we empower, we dig deep, and it is real and it lasts. There are no any other apps that have the same features.
Everead's Mission Statement
Everead seeks to provide automated solutions for the production of video news, by a software platform that converts text-based news articles into a video-like experience, turning news easily accessible, messages conveyed in a clear and effective way with broadcast-quality visual audio experience. Everead seeks to enable everyone to consume text-based content in a simple, laid back fashion. Everead strives to address the real-world problem of information overload and provide a better way of mobile news consumption in this mobile and wearable computing era.
Everead's Executive Summary
Everead is a start-up company based in Hong Kong. It is a text-to-video platform which uses advanced language processing technology to allow whole text-based articles published online to be instantly turned into video clips. It is a new service that enables content producers to transform their website headlines or articles into video clips without additional production cost. In the initial stage of development, Everead is going to cooperate with newspaper industry in Hong Kong.
Everead is positioned as a tool for news publishers who want to provide an easy-to-digest video summary of articles’ content. Hong Kong has one of the world's largest press industries and is a major center for print journalism. But still, it is suffering from the change of reading habit in which people tend not to read written articles. Everead addresses this trend. Our initial targeted customers in the marketing plan are the white collars, who have a high education background and reading habits but find reading news boring and time-consuming.
The three features of Everead are: firstly, high credibility-- we will cooperate with high credibility news publishers; secondly, visual impact-- text-to-video conversion is done within seconds; thirdly, convenience-- our service is accessible through anywhere and anytime.
Everead is seeking to establish a strategic partnership with the local newspaper publisher South China Morning Post which has a high credibility, a well-established brand name, and broad reader base. (Dear readers, it is just a simulation) Everead is currently looking for seed funding up to 0.9 million in equity capital to finance the construction of a database and expanding the R&D teams. The payback period is less than two years.
