Promotion Campaign on the subscription of newsletter
A digital marketing campaign on own media, as to promote the newly launched own media of Ninja WiFi, Sasuke Daily News, and generate awareness from the effort of content marketing.
Read More: Own Media Development for Content Marketing - Sasuke Daily News
The number of subscribers is an important marketing metrics and a communication channel for delivering marketing messages. The price of EDM, in complementary with content marketing, is relatively lower than paid media, as the content of EDM to be provided is driven by the sunk cost from own media's content making.
Therefore, we come up with this promotion campaign that we ask readers to subscribe to the newsletter and the luckiest person on each day can get a free coupon for the wifi rental service.
I am in charge of the campaign development and the graphics design, writing the drafts of the promotion sentence, and developed several design templates for the theme. I tried to write the copywriting in artistic tone and haveing feelings of hipster. The landing page shown below consisted of different styles so that members in our team can discuss and chose which is the best to position the brand.
Landing Page Design
Website Banner Design
Design of headers and promotional banners
Promotion banners were also designed. The two below are for Goggle Display Network at a size of 728px*90px.
