Ninja Wifi Summer Campaign is the first promotion I participated in a real work setting. As a design and marketing intern, I created various promotion material, i.e. the web page banner in landscape for desktop and portrait banner for mobile view, cover photo for Facebook page and EDM, promotion banner for Facebook page and Advertising, in accordance to the design theme given by our team leader, Kyo.
Given a Summer and beach theme for the campaign, I developed the color scheme using the color presented in the background. Sourcing and manipulation of the elements were also done by modifying the sign board to fit the tagline. Background blurring and sunlight effects were also applied.
Different challenges arose for this first promotion campaign I worked. while our team consisted of Japanese, the design theme, however, was made in English. I had to develop the design drafts and Chinese tagline and slogan myself. Moreover, as to pass the 20:80 rule made by Facebook for its display advertisement, different attempts were made to try to best fit the word/ content balance.
Facebook cover photo. The design was Implemented across different promotion materials.
A Screen of Facebook Ads Management